OMNICHANNEL
& DIGITAL
MARKETING
Implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with potential customers.
12 +
Years Of Experience
Veeva Certified
Harnessing The Power of a Multichannel Strategy
Do you want to increase market penetration and share of voice for your brand?
How can you reach non-targeted HCPs to deliver messaging or content?
Using a multichannel marketing (MCM) approach, in addition to face-to-face interactions, such as webinars, e-newsletters, teledetailing, podcasts (audio and video), approved emails, SMS, chatbots, videos, and social media, can enhance your share of voice (SOV) and create strong engagement with HCPs.
Interactive Presentations
Interactive Presentations deliver superior messages to healthcare professionals (HCPs) for several compelling reasons:
Enhanced Engagement interactive presentations use multimedia elements, such as videos, animations, and interactive infographics, which captivate HCPs and make the content more engaging compared to traditional static presentations. This interactivity helps to better convey complex information and maintain the audience’s attention.
Personalization The platform allows for real-time customization based on the HCP’s interests and needs. By tailoring the content to individual preferences or specific clinical areas, ensures that the information is directly relevant and immediately applicable, increasing the likelihood of a positive response.
Data-Driven Insights capture valuable analytics on how HCPs interact with the presentations. This data includes which slides are viewed most frequently, how long HCPs spend on each section, and their engagement levels. These insights enable pharmaceutical representatives to refine their approach and address any gaps in understanding or interest.
Streamlined Communication cloud-based technology, presentations can be easily updated and shared in real time. This ensures that HCPs receive the most current information without delays, keeping them informed about the latest research and product developments.
Efficient Delivery Hybrid delivery methods, including face-to-face meetings and remote interactions. This flexibility allows for seamless communication regardless of geographical constraints, ensuring that HCPs can access high-quality content at their.
Engaging Digital Marketing Campaigns
In our email marketing strategy for healthcare professionals (HCPs), we utilize both rep-triggered and mass email methods to effectively deliver digital content and product detailing. Rep-triggered emails boast an impressive open rate and click-through rate, often reaching up to 75%, thanks to their personalized nature and timely delivery. To enhance the customer journey, we seamlessly integrate face-to-face interactions and teledetailing, ensuring a cohesive and engaging experience. Our targeted email campaigns are meticulously designed to keep HCPs informed about the latest updates, research, and product innovations. We leverage advanced artificial intelligence (AI) to personalize communications and streamline marketing automation, ensuring our messages are relevant and impactful.
Organic and Paid Social Media Campaigns
We manage pay-per-click (PPC) advertising across all major platforms, ensuring your products gain visibility among the right target audience segments, driving qualified traffic and conversions in the competitive field of healthcare advertising.
Our team can offer you the effective mix of organic and paid social media campaign across LinkedIn, Twitter, Facebook, Instagram.
Website and Landing Page Development
Our team design & build user-friendly appealing websites and landing pages that streamline the customer journey. These digital assets are optimized for conversions, create leads, promote call-to-action (CTA) and provide a seamless experience from initial awareness through to the final decision-making stage along the customer journey.
Services include Global Content localization, Marketing Automation, UX/UI Design & SEO/SEM.
Personalized
Outreach and Professional Support
Direct Phone Calls to HCPs (teledetailing)
Our experienced team conduct personalized phone calls to healthcare professionals (HCPs), ensuring that critical information about your pharmaceutical products is communicated effectively and professionally through a robust clinical information system.
We also create impactful and informative slideshows for your field representatives. These presentations are designed to support your field representatives in delivering clear, concise, and compelling product information & messaging during face-to-face meetings or e-detailing with HCPs.
Tailor-made Marcom, Materials, Content Adapted for Pharma Needs
From writing an appealing content to creative design and production, we understand the complexity and regulatory/legal requirements of the pharmaceutical industry. That’s why we create top-notch, customize content that resonates with your target audience while adhering also to industry standards and compliance guidelines in medical marketing.
Global
Modular Content Localization
Utilizing a modular content strategy, we develop reusable content components that can be easily adapted and repurposed across different channels. this approach ensures consistency, efficiency, and faster content production, vital in the fast-paced world of digital healthcare marketing.
Personalized and
Relevant Messaging
By leveraging our in-depth knowledge of the pharmaceutical sector and digital health tech, we tailor the messaging to address the specific needs and concerns of healthcare professionals and patients. This personalized approach helps in building trust and credibility for your brand in healthcare marketing firms.
High-Quality
Visuals, Animation & Multimedia
From writing an appealing script to creative design, production and online promotion, our creative team produces high-quality visuals, including videos, infographics, and interactive media, to enhance engagement and comprehension of complex medical information. These elements are essential in making an impact and differentiation in the digital health solutions arena.
- Examples of Solutions: Disease, Product, and Company Awareness Videos
- Before Procedure, Preparation, and Before Treatment Videos
- Sales Enablers: Digital Interactive Visuals
- Training and Interactive Visual Guides
- AI Virtual Companion
Exhibitions / Booth
From planning to Booth design and online promotion
Sales supporting tools: Presentation, Gamification, Brochure, Tradeshows, Video, Screens, Tablets
Interactive touchscreen Kiosks and tables
Photo Booth
Digital Signage